Where Has the Excitement Gone? This Fall of Open-Play Goal Scoring

Football match action
Wolves recorded 10 fewer goals from open-play situations than this point last season.

One of the biggest stories of the EPL this campaign concerns the reduction of scoring in open-play scenarios and how teams have been scoring more from dead-ball situations as an alternative.

Comparing how goals have been scored to matchday 11 last season, we note a drop of 39 scored in open-play and 26 more from set-plays and spot-kicks, leading to 13 fewer altogether.

If we look at the bigger picture, the number of shots sides are producing reveal a staggering drop of 370 in open play than at this stage last season.

Even with the notable jump in dead-ball scores, we've actually seen only two additional shots generated from them excluding spot-kicks, indicating the efficiency clubs are at finding ways to score from dead-ball situations.

Goal Statistics Tell the Tale

Over 300 goals recorded in the first 110 fixtures to date works out at 2.74 scores each match, which if it continued for the whole season could be the smallest for since 2020-21, since 2020-21 (2.69 average).

Yet merely under 200 goals coming in open play averages out 1.78 per game and is on course to be the lowest for since 2009-10, since 2009-10 (1.76 average).

That campaign is also the unique EPL campaign to experience goals scored more often from dead-balls without spot-kicks than this season's rate of 0.77 each match (0.79 average).

Which Sides Account for This Change?

In terms of scoring from open play, Wolverhampton Wanderers have experienced the most significant decrease, registering just four in 11 games, 10 fewer than this point last season.

Excluding Wolverhampton, England's top division's decline in open-play scoring is largely a London thing, with half of the city's seven teams recording a minimum of five goals fewer from open play than last season.

Honestly, that's largely down to their scoring many goals at the beginning of the previous campaign instead of them having difficulty to score in open-play this season.

At the same time City have seen the most significant jump, with all but one of the 23 they've scored so far arriving in open play.

Set-Play Proficiency

We've compared clubs that came up with those that were relegated they took the place of. Play-off champions the Black Cats have scored an additional three scores in open-play than the Saints did in their first 11 games en route to the drop last season.

When it comes to goals scored from dead-ball situations (excluding spot-kicks), Arsenal and Chelsea have recorded the biggest increase, with both sides making up for the five fewer scores that they've scored in open-play with the same number from dead-ball chances.

Man United have recorded twice as many goals from set-pieces as they managed in the first 11 matches the previous campaign before their coach took charge, while the Black Cats once more prove more successful at converting than the similar-colored team they replaced.

Man City don't seem to have got the trend about netting additional goals from set-pieces, as they've scored a reduction of three than the previous campaign, like Forest, although this could be because of the change in style they've attempted to adopt.

Overall Patterns

Six sides – the Gunners, Chelsea, the Cottagers, the Magpies, Spurs and the Hammers – have been this term's top trend-setters by netting less scores from open play and additional from set-pieces, while Man City represent the only side to go against the grain up to now by performing the contrary.

It will be interesting to observe if clubs persist to place such emphasis on set-pieces as the campaign progresses or if they find again their general attacking flair and begin scoring more goals in open-play too.

Adrienne Davis
Adrienne Davis

A digital marketing strategist with over 8 years of experience, specializing in SEO and content marketing for tech startups.